InnovatorMD MasterClass: Commercializing Your Device Ideas

One of the most overlooked components in medical device development, is the proper considerations surrounding being able to successfully commercialize it to market. Medical device development has always been about assisting physicians and clinicians in their work to improve patient outcomes, while helping better contain rising healthcare costs which is more important today as ever.

Full and proper planning and awareness considerations of the commercialization process is often an afterthought in the early and even late stages of new concept development. It is common practice in the development process, to assume that novel concepts that seemingly make huge sense to the creator (who is often the potential end-user), will simply “sell itself” if the endeavor can just get funded, developed, and approved for market introduction. The reality is, however, that even though creator and end-user may see great utility in a new device, it has to be developed with a…